One good reason for coaches to stay employed.
No doubt, you've seen those Coors Light commercials where former NFL coaches are featured in mock press conferences, answering questions from a trio of Joe Fan-types who want to know answers to beer questions, not football questions.
I suppose I shouldn't feel so bad for Romeo. After all, he had to agree to appear in the spots before they could be produced, and he's well-paid for it. So if he didn't want to make that icy cold Rocky Mountain coin, he could have just said "no," as former Steelers' coach Bill Cowher reportedly did.
You see, the NFL has a deal with MillerCoors, the parent company of the legendary beer from Golden, Colo., that allows the brewer to own the rights to recordings of NFL press conferences once the coaches in them aren't coaching any more. The ex-coaches are then approached for permission to use their likenesses and words in the press conferences (for generous compensation, I might add), and once that's given, the ad agency shoots the footage of the mock press conferences and tailors the script to mesh with the actual responses by the coaches to "real" reporters' questions in press conferences that may have taken place years ago. The last step is to digitally remove the original backdrop behind the coach and replace it with one covered with Coors Light logos.
To be honest, I can't even begin to imagine Bill Belichick agreeing to appear in these commercials -- but I suppose I should never say never. Fred Kirsch, the editor of Patriots Football Weekly, recently wrote that he could never see Tedy Bruschi taking a job in television upon his retirement, and that appeared in print two days after Bruschi had taken a job at ESPN.
If I'm an account manager for the ad agency piecing together these commercials, Belichick would be my greatest challenge and my worst nightmare rolled into one. Belichick doesn't rant, and the most popular Coors Light coach ads have featured coaches who've ranted at reporters for one reason or another.
Think back to Spygate, and Belichick's constant repetition of "We're moving forward," and "I'm only concerned about the San Diego Chargers." Nothing there to sell beer, is there?
Another thing that bothers me about these ads is how the coaches' ranting responses were generated. Real reporters had to ask the questions that set off the coaches, yet I've yet to hear about the first dollar being paid to a reporter for asking the incendiary questions that provided the ad agency with the can't-miss footage.
Who knows, one day I may see Parcells, Pete Carroll or even Belichick selling Coors Light with the words they used to answer a question of mine, and they'll be sitting comfortably in the fishing boats they bought with the Coors Light loot while I'll still be shelling out $7 for a six-pack. That just doesn't seem fair.
I suppose I shouldn't feel so bad for Romeo. After all, he had to agree to appear in the spots before they could be produced, and he's well-paid for it. So if he didn't want to make that icy cold Rocky Mountain coin, he could have just said "no," as former Steelers' coach Bill Cowher reportedly did.
You see, the NFL has a deal with MillerCoors, the parent company of the legendary beer from Golden, Colo., that allows the brewer to own the rights to recordings of NFL press conferences once the coaches in them aren't coaching any more. The ex-coaches are then approached for permission to use their likenesses and words in the press conferences (for generous compensation, I might add), and once that's given, the ad agency shoots the footage of the mock press conferences and tailors the script to mesh with the actual responses by the coaches to "real" reporters' questions in press conferences that may have taken place years ago. The last step is to digitally remove the original backdrop behind the coach and replace it with one covered with Coors Light logos.
To be honest, I can't even begin to imagine Bill Belichick agreeing to appear in these commercials -- but I suppose I should never say never. Fred Kirsch, the editor of Patriots Football Weekly, recently wrote that he could never see Tedy Bruschi taking a job in television upon his retirement, and that appeared in print two days after Bruschi had taken a job at ESPN.
If I'm an account manager for the ad agency piecing together these commercials, Belichick would be my greatest challenge and my worst nightmare rolled into one. Belichick doesn't rant, and the most popular Coors Light coach ads have featured coaches who've ranted at reporters for one reason or another.
Think back to Spygate, and Belichick's constant repetition of "We're moving forward," and "I'm only concerned about the San Diego Chargers." Nothing there to sell beer, is there?
Another thing that bothers me about these ads is how the coaches' ranting responses were generated. Real reporters had to ask the questions that set off the coaches, yet I've yet to hear about the first dollar being paid to a reporter for asking the incendiary questions that provided the ad agency with the can't-miss footage.
Who knows, one day I may see Parcells, Pete Carroll or even Belichick selling Coors Light with the words they used to answer a question of mine, and they'll be sitting comfortably in the fishing boats they bought with the Coors Light loot while I'll still be shelling out $7 for a six-pack. That just doesn't seem fair.
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© 2012 Created by Colin Blaney.
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